Straton and Crapht Limited is dedicated to helping brands connect with their target audience through authentic and impactful influencer partnerships. We elevate brands through provision of dynamic influencer marketing services. Our network of influencers wields significant influence over diverse segment followers, making them invaluable partners to our clients seeking to expand their reach and engagement with target audience.
We provide specialised services tailored to effectively manage and leverage social media influencers on behalf of our clients.
KEY SERVICES:
Influencer Identification
We identify suitable influencers who align with your brand’s target audience, values and goals
Campaign Strategy
Development of comprehensive strategy for marketing campaigns, including campaign goals, messaging, content types, posting schedules and budget allocation, aligned with the brand’s goals and target audience
Content Creation
Collaborating with influencers to create engaging content that resonates with their audience while effectively promoting our clients’ products or services – brand visibility and engagement
Campaign Executions
Our dedicated team oversees the seamless implementation of influencer marketing campaigns, ensuring that content is published on schedule and optimised for maximum impact.
Community Management
Engaging with audiences who interact with influencers’ content, responding to comments and messages, and fostering positive relationships between the brand, influencers, and their followers.
Negotiation and Contracting
We handle influencer negotiation and contracting processes on behalf of brands. This includes defining campaign scope, deliverables, compensation, and other contractual terms to establish clear expectations for both parties.
Compliance and Disclosure
In an era of increasing regulatory scrutiny, ensuring compliance with advertising standards and disclosure requirements is paramount. We ensure that our influencer partnerships adhere to relevant regulations and guidelines, safeguarding your brand’s reputation and legal integrity.
Measurement and Analytics
We track and analyse key performance metrics to evaluate the success of influencer campaigns, providing actionable insights to optimise future strategies and drive continuous improvement.